REZILIENZ | Raison d'être Classic Collection July 04 2014
Rezilienz, a local bespoke jewellery brand, held its Raison d'être Classic Collection Launch in partnership with Swarovski on the 3rd of July, which is both the 1st anniversary of the brand and the birth date of its founder Jeron Teo. The intimate event held in W Singapore Sentosa Cove, and was hosted by award- winning host, Belinda Lee. Guests were encouraged to tour around the studio to have a look at the brand’s signature pieces while awaiting the release of the new collection.
Raison d'être Classic, the new primary collection of REZILIENZ, was revealed later in the evening and was revealed to comprise of 3 handcrafted keys, each individual crafted with Swarovski elements. Each represented the founder, Jeron’s core values, Love, Faith and Strength. Each with story of its own, was unveiled on a wire-crafted tree that signified the Tree of Knowledge. Hanging the keys on the “Tree of Knowledge”, symbolises the keys as lessons for us gain in life.
This event is proudly sponsored by Swarovski and W Singapore.
Key Of Faith
The first of three keys, the Key of Faith, is made with an oval-shaped, clear crystal, shaped like an eye, it reflects how Faith is the ability to see beyond reality. Taking the step to open an unknown door and accepting what may come requires a leap of faith to go beyond what we can see.
Key Of Love
The second, the Key of Love was inspired by Jeron’s dear friend, Belinda Lee’s journey. The key is a symbol of love not just between lovers, but between family and friends as well. It is a key to give hope to those who are searching for love, to believe that they hold the key to unlocking the right door that will lead them to the love they need. This special key is made with an exquisite heart shaped cut crystal by Swarovski.
Key Of Strength
Last but not least, the Key of Strength’s main focus is its deep blue, triangle crystal that symbolises strength. An engineer by training, Jeron knows that the shape of a triangle is the strongest and most unbreakable. He hopes consumers would be inspired to adopt this attitude when approaching life. Strength, coupled with REZILIENZ, can make life’s mysterious journey easier to navigate.
No two pieces are like in this bespoke jewellery brand. REZILIENZ offers handcrafted pieces; lovingly curated and created by Jeron’s one-of-a-kind technique that ensures the Swarovski elements are nestled within high-quality, moulded wiring.
REZILIENZ Raison d'être Classic Collection is sold at $199 each and will be exclusively available at W Store at W Singapore Sentosa Cove & www.Rezilienz.com from 4 July 2014 onwards.
VIDEO HIGHLIGHT OF THE EVENT